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Samsung Galaxy A55 | A35 5G Launch IMC Campaign

Project type

IMC Campaign Management

Date

Mar 2024 - May 2024

Location

Myanmar

Samsung's Galaxy A55 and A35 5G launch exemplified our expertise in IMC. Targeting Gen Z and Alpha with a hybrid language approach, we achieved 35M impressions, 20M reach, and 200K engagements. Key influencers, visually captivating content, and a strong message of "Awesome is for everyone" reinforced Samsung's youthfulness and innovation, driving significant interest and sales.

GalaxyA55A35_SeperateKV_AwesomeYou_Hugo

GalaxyA55A35_SeperateKV_AwesomeYou_Hugo

GalaxyA55A35_SeperateKV_Gaming_TOMM

GalaxyA55A35_SeperateKV_Gaming_TOMM

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